In this series of lessons, we'll work to build a finished vector logo based on an initial sketch of the idea. Principle by principle, we'll venture through, understanding the meaning behind each of them, as well as how they can and should be implemented for success. By the end of this course, you'll have the knowledge you need to create magnetic, natural, and memorable character performances.

Designing a Logo Hands-on Workshop
Video Training | | 336Mb

A great logo is often basic, composed only of essential parts, but simple is not always easy. Designer Nigel French distills over a decade of professional design and teaching experience in Designing a Logo Hands-On Workshop. He discusses the principles and techniques of what makes a logo work, and explains type-only designs, type treatments, and logo symbols in depth. He also explores how to work with clients on defining job parameters and selecting a final design, as well as how to prepare the logo for print and web publication. Nigel demonstrates each of these techniques in the course of designing a new logo for a real client, so viewers can either follow along or apply the techniques to their own work. Exercise files accompany the course.