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All entrepreneurs start their companies because they think it will give them freedom-freedom to work on their own terms, be their own bosses, and create a company that meets their needs. But so often the opposite happens, and they end up encumbered by businesses that bear little to no resemblance to those they had envisioned. They wind up working for their companies, but their companies don't work for them.

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3 Template Packs | 7 .INDD Templates + .PDF Details + .PDF Layout + .EPS elements + .JPG images | 42 MB

 

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Layered PSD Files (3.75?2.25 inch) CMYK 300 DPI Layered | 11.7 Mb

Whether you call it "harvesting intangible assets" or "intellectual property management," organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.

Fast Company Magazine is a business and finance magazine that moves as fast as the business world itself, helping you keep up-to-date with the latest current product trends, the next big thing, and maybe even the next big thing after that. With interviews and analyses of some of the biggest bigwigs in the business world, such as the CEO of Nike, Mark Parker, advertising mogul Alex Bogusky, Chinese wannabe mogul Yan Lang, and new articles and updates on every rising company and established brand every month.