MacDirectory was definitely the first to succeed in Mac + Lifestyle. Since the start MacDirectory has lead in front cover stories featuring artists and celebs who use Macintosh computers. Not only have they lead with the lifestyle the magazine features in-depth reviews on hardware and software from Apple and third-party companies.

As the only locally produced and internationally-focused travel magazine on the South African market, National Geographic Traveller South Africa appeals to high-income travellers who are passionate about experiencing the world.National Geographic Traveller celebrates journeys that are about place, experience, culture, authenticity, living like the locals, and great photography. It makes a distinction between tourism and travel, and stresses inquisitive not acquisitive trips.