A guide for professional photographers working the traditional way who wish to explore the possibilities of converting to digital technology, "Wedding and Portrait Photography" provides a brief overview of the pros and cons of going digital, giving an explanation of what is required. A series of case studies features photographers describing why they converted to digital; the problems and benefits they encountered; tips for others who are thinking of doing the same and more. Each photographer also presents a number of images that were either shot or processed digitally, along with an explanation of how digital imaging made that shot possible, better, easier or more cost-effective. Each of the images is accompanied by details of the client, the brief and the equipment used.

    This guide to digital wedding photography offers everything a wedding photographer needs to take full advantage of digital technologies. Essential aspects of digital photography are examined, from image capturing to creating wedding albums—a photographer's greatest source of revenue. Featuring 200 examples of professional digital photography, this book takes a detailed look at many common digital problems and provides techniques for fixing them with Adobe Photoshop

    Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic—whether that be low-volume big-budget or high-volume low-budget clients—and market to those demographics in print, on the Internet, through networking and at bridal shows.

Mastering Digital Wedding Photography serves as a practical guide to the unique art, craft, and business of wedding photography in the digital realm. Succeeding as a wedding photographer requires more than the ability to take excellent pictures under pressure. You must also develop a solid business and marketing plan that makes you stand out from the crowd in this highly competitive industry. This book addresses each of these fundamental skills. You will conquer hands-on techniques for the shooting of documentary events, making great portraits quickly, and maximizing the quality of your images after they have been captured. You'll also cover the essential topics of workflow and file management and important marketing techniques that will expand your services and grow your business.

 

 

Behind the Shutter:
The Digital Wedding Photographer's Guide to Financial Success
Amherst Media, Inc | 2011 | ISBN-10: 1608952649 | 160 Pages | PDF | 30 Mb

Written primarily for wedding photographers, this manual starts with the basics of creating a solid business plan, finding customers and marketing to them through online social media outlets and old-fashioned face-to-face meetings, and goes on to coach readers how to build their brand, differentiate their studio from others, and offer enhanced and value-added products and services.

Description : Containing numerous contemporary images by leading photographers, this indispensable manual concerning wedding portraits explains posing fundamentals as well as how to create a flattering, feature-specific photograph—one that focuses on the head, shoulders, arms, legs, or torso—in different levels of close-ups, from head-shots to full-lengths. Since posing is the second most challenging aspect of photography and with the added complications of a wedding—from the bride`s personal style to her figure and gown—it can be very easy for a photographer to make a wrong turn. This perceptive reference provides the perfect place to turn when in need of quick posing strategies and fresh ideas.

Mastering Digital Wedding Photography serves as a practical guide to the unique art, craft, and business of wedding photography in the digital realm. Succeeding as a wedding photographer requires more than the ability to take excellent pictures under pressure. You must also develop a solid business and marketing plan that makes you stand out from the crowd in this highly competitive industry. This book addresses each of these fundamental skills. You will conquer hands-on techniques for the shooting of documentary events, making great portraits quickly, and maximizing the quality of your images after they have been captured. You'll also cover the essential topics of workflow and file management and important marketing techniques that will expand your services and grow your business. Whether you are a novice photographer, a seasoned professional adding weddings to your assignment list, or a film photographer transitioning to the digital realm, Mastering Digital Wedding Photography will help you develop the skills you need to capture the magic of each wedding you photograph.

• This guide to digital wedding photography offers everything a wedding photographer needs to take full advantage of digital technologies. Essential aspects of digital photography are examined, from image capturing to creating wedding albums—a photographer's greatest source of revenue. Featuring 200 examples of professional digital photography, this book takes a detailed look at many common digital problems and provides techniques for fixing them with Adobe Photoshop.