This simple, user-friendly guide explains how you can access the full power of LinkedIn--including advice on making lasting business connections, building a unique personal brand, and generating significant business opportunities.
Are you at a social-media disadvantage if you entered the business world before the rise of Facebook? Wayne Breitbarth argues that the opposite is true when it comes to LinkedIn: your experience and connections as a seasoned professional give you a leg up in harnessing the benefits of LinkedIn. You have already done a lot of the networking groundwork, and LinkedIn can extend your reach even further with minimal time each week.

 

 

In this funny, readable, and thought-provoking book based on the popular film of the same name, activists John de Graaf (coauthor of the bestselling Affluenza) and David Batker tackle thirteen economic issues, challenging the reader to consider the point of our economy. Emphasizing powerful American ideals, including teamwork, pragmatism, and equality, de Graaf and Batker set forth a simple goal for any economic system: The greatest good for the greatest number over the longest run. Drawing from history and current enterprises, we see how the good life is achieved when people and markets work together with an active government to create a more perfect economy-one that works for everyone.

There are approximately 35 million business to business sales reps in the country selling everything from books and computers to furniture and flooring. They know as well as anyone that selling to other businesses is not the same as selling to consumers. Businesses have different budgets, needs, demands, and expectations from those of general consumers. That means an entirely different skill set is required of business to business sales reps.