Whether you're a startup, existing business or an aspiring college entrepreneur starting your dream out of your dorm room, Entrepreneur Myths gives you the education not found in any textbook, MBA program or entrepreneur group. Most of the material is available only to those in the inner circle with money and time to burn.

Markup is synonymous with the development of the web, but most people only scratch the surface of its capabilities. Why settle for average HTML, when you can become an HTML5 master?

Through spaceships, aliens, ray guns and other familiar trappings, science fiction uses the future (and sometimes the past) to comment on current social, cultural and political ideologies; the same is true of science fiction in children's film and television. This collection of essays analyzes the confluences of science fiction and children's visual media, handling such cultural icons as Flash Gordon, the Jetsons and Star Wars, as well as more contemporary fare like the films Wall-E, Monsters vs. Aliens and Toy Story. Collectively, the essays discover, applaud and critique the hidden--and not-so-hidden--messages presented on our children's film and TV screens.

As simulation techniques become more prominent within the financial community, a thorough understanding of the theory behind, and implementation of, those techniques is critical for those involved in portfolio management, risk management, pricing, and other essential financial activities.

Effective Operations and Performance Management is a multi-author volume, written by practitioners and academics in their respective fields of expertise, including Andrew Mayo, Subir Chowdhur, Andrew Cox, and Leslie L. Kossoff providing coverage in all aspects of operations and performance within a company.

Addressing the fundamental technologies and theories associated with designing complex communications systems and networks, Principles of Communications Networks and Systems provides models and analytical methods for evaluating their performance. Including both the physical layer (digital transmission and modulation) and networking topics, the quality of service concepts belonging to the different layers of the protocol stack are interrelated to form a comprehensive picture.

Air cargo is a key element of the global supply chain. It allows outsourcing of manufacturing to other countries and links production in both multinational and smaller enterprises. It has also been the most important driver of certain export industries in countries such as South Africa, Kenya and Chile. As a component of the air transport industry, air cargo makes the crucial difference between profit and loss on many long-haul routes. For some network combination carriers it accounts for up to half of total tonne-kms flown, and as much as one quarter of total revenue. In addition, the integrated carriers such as DHL, FedEx and TNT have their own fleets of dedicated freighter aircraft, and cargo aircraft operators like Cargolux and Nippon Cargo have a specialist role in the industry. Featuring expert analysis and worked examples to enhance understanding, "Moving Boxes by Air" by Peter Morrell offers a comprehensive and up-to-date guide to the business and practices of air cargo, with a chapter dedicated to each key issue, such as: current trends, market characteristics, regulation, airport terminal operations, pricing and revenues, and environmental impacts.

Creating value through Operations Management.

Operations Management provides readers with a comprehensive framework for addressing operational process and supply chain issues. This text uses a systemized approach while focusing on issues of current interest.

The latest edition of this text has been revised to integrate a supply chain orientation.

Formal systems of comprehensive planning and performance-based management have a long if disappointing history in American government. This is illustrated most dramatically by the failure of program budgeting (PPB) in the 1960s and resurrection of that management technique in a handful of agencies over the past decade. Beyond its present application, the significance of PPB lies in its relationship to the goals and assumptions of popular reforms associated with the performance movement.

Your first look at the easy-to-use tools for building your own data-driven website

With the Mac App Store launch in early 2011, a new age in Mac development began. Look for many of the cool apps for iPhone and iPad coming to an iMac or MacBook Pro near you!

Beginning OS X Lion Apps Development explains how to develop OS X Lion-based apps and publish them in the Mac App Store. It begins with the basics of Objective-C and Cocoa, and then moves through all the topics necessary to build and publish your first successful Mac apps!

Kevin Mitnick was the most elusive computer break-in artist in history. He accessed computers and networks at the world's biggest companies--and however fast the authorities were, Mitnick was faster, sprinting through phone switches, computer systems, and cellular networks. He spent years skipping through cyberspace, always three steps ahead and labeled unstoppable. But for Kevin, hacking wasn't just about technological feats-it was an old fashioned confidence game that required guile and deception to trick the unwitting out of valuable information.

Relational database systems have significantly evolved since their inception over 30 years ago. New applications are now more complex than ever and tuning a production system for performance has become a critical yet time-consuming activity. This book shows how to use automated systems for time-efficient database tuning. The author presents a detailed overview of the fundamental research that makes it possible to automatically recommend changes to the physical design of database systems. The book provides a comprehensive overview of the automated tuning tools that can be used to systematically explore the space of alternatives and to guide database administrators.