Spin is a music magazine. Founded in 1985 by publisher Bob Guccione Jr., it competes with industry stalwart Rolling Stone. Madonna was the artist on the cover of the first issue. In its early years, the magazine was noted for its broad music coverage with an emphasis on college-oriented rock music and on the ongoing emergence of hip-hop. The magazine was eclectic and bold, if sometimes haphazard. It pointedly provided a national alternative to the Rolling Stone's more establishment-oriented style.