If you want to use video marketing to take your business to the next level, this is the course for you! This course takes you through 15 lectures that start with a brief history of media production and how it has changed over the years, how video and video marketing has become one of the most important components of a marketing strategy in today's virtual, digital world, and gets into the most crucial parts of an effective video marketing strategy. The digital marketing and content marketing tips and tricks included in this course are based on years of successful applications by industry specialists, the strategies used by big brands, and by delving into why certain videos work and some don't. We will also go into some basic video production and video marketing tips that should help you produce a professional result on a shoestring budget without spending a fortune on production costs. The result you should get from this course is some real practice "take aways" and tips that you'll be able to apply quickly and easily that will help shape your video marketing strategy and help you compete with big brands and win.

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