Understand rich philosophy behind lead gen & dig into the practical step by step guide for successful conversations

If you are a small business owner, if you're a new marketing representative working as an event rep or cold caller for a company; if you are marketing manager looking to either start or develop your cold customer lead generation program, or even if you're a seasoned veteran in any one of these areas looking to sharpen your skills, this course is for you.

Not only do we break down cold call and event marketing scripts to a granular, step by step level so you can see the purpose of each part, but we also provide a deep background of some of the concepts, psychology, and strategies that go into an interaction and conversation with a potential customer.

This course is over an hour of lectures specifically designed to help current or future lead generators like you to master the cold customer script. We'll provide lectures for you to learn and gain understanding, as well as slides, notes, and drawings to help you visualize and review some of the concepts covered here. Also, we provide video role play conversations designed to give you a real world feel of some of the tones and expectations of an actual conversation at work.

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